Domain name appraisers provide responses to their clients, usually, in 1-4 days. The length of time it will take to appraise a particular domain name depends on the amount of research which is requested by the client and the levels to which they desire the appraiser to go. Some domain name appraisal services use human appraisers, while others simply allow software programs to do the work for them.
A number of factors are considered when appraising a domain name. We already mentioned that traffic to the site is one of the main factors. Others include assessing whether a domain name is reaching its targeted demographic, comparing it to other similar web domains (especially if sales are done from both web sites in the comparison), commercial development potential, market comprehension, recall value, length, and basic extension value (including .COM, .NET, .ORG, etc.).
Domain names have been called the real estate of the 21st century. Just like the real estate market, in which you would carefully appraise the property in question whether you were the buyer or the seller, domain names should be appraised, in most cases, whether you are the buyer or the seller. This will simply ensure that you receive fair market value for your cyberspace “home.”