The second quarter of 2004 was witness to record revenue growth for online advertising at $2.37 billion.
Online advertising accounts for at least 5.4 percent of ad spending in the United States, and 3.6 percent globally.
The challenge exists, not in trying to obliterate ads, but rather in finding a more effective way to incorporate ads and ad content to sites.
Many web advertisers understand that ads can ruin a page and weaken their own advertisement so they are conscious of the best ad placement available online.
When placing a personal ad, consider where it will get the ultimate results.
Ad placement can be driven by several different factors: money, target results, or location.
When considering ad placement, it is important to think about your target audience and where they are most likely going to spend the majority of their time online.
It is also important to make the objectives clear for what you want the ads to do in order to have a standard to measure by.
There are several strategies used for online ad placement in order to most effectively place your ad online.
One strategy is to wrap the ad. Wrapping the ad is a call-out signifying that what is in the box is an ad.
The visual design of the wrap typically does not compete with the ad or with the design of the site.
Another strategy is to use “leaderboards.” A leaderboard is a term used to describe an ad that is placed at the very top of the page.
Leaderboards are attractive options as they place the ad out of the content’s way and provide the advertiser with premier space.
Some advertisers use multiple layouts to place ads.
Varying the layouts on different pages will help make available the top accommodation of ads for the kind of content that is being offered.
Paying for ad placement can really boost trafficking to your website, and there are many different companies out there offering these types of services.