Where corporate identity appears: The corporate identity (i.e. corporate logo, colors, phrases, trademarks) appears anywhere the company can place it, but it most commonly appears on letterhead, uniforms, packaging, business cards, mousepads, screen savers, and advertisements.
Corporate identity vs. corporate branding: Corporate branding refers to the process of distinguishing a company within the global market. Corporate identity is an aspect of branding—the visual image a company uses to represent itself contributes to the public’s perception of that company.
A corporate identity is recognizable. If the public doesn’t associate an image with a company, the image is not a true corporate identity.
A corporate identity speaks: The text and graphics in a corporate identity contribute to a company’s image. The traditional Coca-Cola script, for example, suggests classic forms of writing, which associates Coca-Cola with classically proven goodness. A corporate identity can bring to mind everything a company does—the way it treats its employees, the way it serves customers, and the way in which it grows as a company.
The textual aspect of corporate identity: Along with a design, a corporate identity may include some sort of text. This text may be the company or product name, but it can also be a slogan. Over time, the image alone will call to mind the text, and vice-versa.