How’s your support system? Advertising software is supposed to make your job easier not more complicated, so make sure you can communicate with the manufacturer if you have problems with the software. The manufacturer should have experience integrating the software with your particular computer operating system. In addition, it never hurts to have a warranty on your software.
Refresher training: When your company gets new advertising software, learn the basics of how to use it. Then, after you’ve used it for a few months, get refresher training and learn tips on how you can take greater advantage of the software. These advanced tips would have flown right over your head before you were familiar with the program.
Read before you accept: When you install software on your computer (either off the Internet or packaged), you have to accept an End User License Agreement. Don’t just click “Okay,” however; read this agreement to make sure that the software won’t be used by advertisers.
Don’t assume it’s gone. Some forms of Spyware and Adware lay dormant but then reappear—even after you attempt to destroy them. If you’re afraid that someone could be tracing your computer usage, contact the manufacturer to find out how you can find out for sure.