Organizing Software: Software such as adSails is a cataloguing system that organizes the details of an advertising campaign. You can navigate through order tracking, accounting, inventory, textual notes, and campaign analysis all in the same software.
Web-Friendly Advertising Software: Certain types of advertising software are designed explicitly for advertising on the Internet. This software guides you through building web pages, using HTML and text for online advertising, and advertising with web banners.
Advertising Project Software: Project software (Advertising Plan Pro is one example) guides you through the process of an advertising campaign. Among other things, you can design graphics and text for any type of print medium. Think of it as an advanced Microsoft Publisher for advertisers.
Adware: Adware (also known as Adbot) is bundled with software that the user purchases or downloads; when a user installs the software, he also installs Adware. The Adware can then do everything from the annoying (produce pop-up ads) to the invasive (track your surfing and spending habits). If it is an invasive form of Adware, advertisers may analyze your surfing habits and then tailor-make advertising that will appeal to you.
Spyware: Spyware is essentially Adware that has been taken to a more invasive level. Spyware records your keystrokes and everything else you do on your computer (whether or not you are connected to the Internet).