Subscription Software - Fast Facts

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  • Subscription software allows companies to integrate detailed customer information and identify new marketing opportunities for their company.

  • Subscription software can be used in order to deploy a more personalized marketing campaign by email, postal service, telephone, and through web sites.

  • Subscription software enables a company to measure the effectiveness of marketing campaigns with the use of one software application.

  • Subscription software applications give companies access to multiple billing and payment options to offer their subscribers.

  • With subscription software applications you can accept payment at the time of a purchase by accepting credit cards, subscriber credits, direct debit, or by billing customers and taking payments in the form of cash, check, or money order.

  • Subscription software applications allow companies to accept payment in various currencies.

  • Subscription software applications such as Think Enterprise, enable companies to control and manage access to content that is specifically for subscribers only and to push electronic content to subscribers through the use of personalized email.

  • Subscription software allows you to use pop up windows on the Internet in order to gain the attention of consumer’s.

  • A survey of approximately 400 software companies and 100 enterprise executives who are responsible for purchasing software found that more than 50 percent of software companies expect to begin offering subscription based software licensing within the next two years.

  • Subscription software applications provide companies with reports that can be customized in order to monitor specific activities as well as to give a complete view of their subscription business.


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