Mailing List Management - Fast Facts

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  • Mailing list management enables you to keep up to date with customer contacts.

  • Mailing list management can represent an individual revenue base. Customer lists can be sold or rented to other reputable marketers in order to provide additional revenue to your company.

  • Mailing list management companies can make you aware of information that you may not already be asking your customers.

  • Mailing list management companies are able to streamline your customer lists in order to include new information that is gathered from your changes and request the new information fields from previous customers during their normal updating schedule.

  • Mailing list management teams are able to send out newsletters and direct marketing campaigns.

  • Mailing list management teams have the ability to create, manage, and control the electronic mailing lists of your company.

  • With many of the mailing list management services you have access to your lists 24 hours a day, seven days a week. You are able to download your lists, view your list, and update your lists at any time from any location.

  • A list server is made up of a subscriber database and a message distributor.

  • A subscriber database is the part of the list server program used to maintain the list of subscribers along with their individual subscriber settings. This program responds to subscribe and signoff commands that are received by e-mail to the administrative address of the list server or to clicks that are generated on a Web interface.

  • A message distributor receives messages that are addressed to the list address and distributes those messages to the subscribers on the mailing list.

  • All list servers must have a site manager who is responsible for maintaining the list server program and who has the ability to create, rename, and delete lists.


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