A printed catalog of products has been demonstrated through research to generate 10-20% more sales if it is combined with a website. Make sure that your web address is prominently displayed on the catalog. If you have the capability for customers to purchase products online, also be sure to explain that in the catalog.
It would be very unusual for a catalog not to include an order form on which your customers could write their order and mail it in. Some customers may choose to use the information in the catalog to order online; however, other customers would rather have the option to complete their order by mail.
Nevertheless, if your catalog is an unusual one in which you are presenting potential services that your company could offer, rather than traditional catalog of products, it may make sense not to include an order form. In any case, make sure that your contact information for all modes of communication is prominently displayed in several places on the catalog.
The binding is another feature that distinguishes custom catalogs from each other. There are six types of binding for custom catalogs: perfect binding, saddle-stitched binding, side-stitched binding, case binding, plastic comb binding, and three-ring binding. All six of these may not be available for your catalog, however, depending on the length that the catalog will be.