The cost of having a logo designed by an expert varies tremendously. A graphic design student might be willing to design a logo for you for around $100. An experienced professional graphic designer might create the logo for several hundred dollars. There are definitely certain advantages to meeting with someone in person and sitting down with them to communicate what you are looking for in a logo.
However, many smaller companies and entrepreneurs choose to order the logo online, without sitting down to talk with their graphic designer. These services often charge less than $100. The people doing the graphic design are also experienced graphic designers, but the disadvantage of doing this over the internet is that it is less personal and less highly targeted to your business.
The Logo Company designs original logos in just three days for $149. Wired magazine recently voted this company "Best in Test."
The Logo Company, like many others, offers three to four options from which your company can choose the one you like the best.
The best way to see whether a given company is the right one for you is to look through that company's portfolio. If you like their work, and they have worked with similar companies to yours in the past, the chances increase that they will produce a logo that suits you well.
One complaint that businesses sometimes have when they use an online logo service is that the logo looks too much like a template or a piece of clip art. Watch out for this when examining various companies' portfolios. Do the logos have their own personalities, which seem to reflect the corporate style of the company that the logo was designed for?
Some people and businesses decide to design their own logo using a special software program for that purpose. A well-reviewed logo design software program is Summitsoft's Logo Design Studio. It is the #1 seller and makes it easy to create the perfect, professional logo for your business.